This leaflet for Wigston Pharmacy promotes their many Pharmacy Services in a clear and easy to read manner on side 1. Side 2 contains a bigger area for the Electronic Prescription Service (EPS) consent form for customers to sign-up to register for their NHS prescription dispensing service.
This pharmacy leaflet for MEDICALL has a real quality feel to it that compliments the pharmacy signage for a consistent professional brand identity and content wise it clearly states the unique services on offer at this particular pharmacy - educating customers about all services and processes is key
Increasingly the 'Pharmacy First' Service is being promoted on leaflets - an important free NHS service to customers where common conditions can be treated without needing to see a GP. A lot of customers need educating about this relatively new pharmaxcy service
This leaflet for Wheatley Pharmacy is an adaptation of the Wigston Pharamacy leaflet above which worked very well. The colours have been changed to reflect the Wheatley Pharmacy branding and side 1 promotes the general pharmacy services. Side 2 focusses on promoting 2 key new pharmacy services: Travel Vaccinations and Ear Wax Removal.
FREE prescription ordering, collection and delivery services are a key unique selling point for many independent pharmacies and this forms the primary message on side 1 of this leaflet for Kingsgste Pharmacy with the addition of a delivery van that I have photoshopped the pharmacy logo on to further emphasize the FREE delivery aspect. Also on side 1 is a simple steps section to show how easy it is to order a repeat prescription. Side 2 is kept simple and focusses on promoting the unique pharmacy services. This leaflet has proved very successful in getting new customers and has been adapted for other pharamacy leaflets like those below. You are also free to base your leaflet on these designs, which I can adapt to your individual pharmacies identity.
 
This leaflet design for Parnell Pharmacy promotes their free prescription delivery service on one side and their ear wax removal service and travel clinic on side 2 of the leaflet. Some positive customer reviews further help sell the pharmacy
This double-sided A5 leaflet design for Sefton Park Pharmacy utilises the space very well by promoting their Free Prescription Collection & Delivery Service on side 1. On side 2 of the leaflet other key services are promoted alongside a map location of the pharmacy and a condensed EPS (Electronic Prescription Service) form to encourage patient sign-ups.
This leaflet design for Excel Pharmacy promotes the new pharmacy name after a change of ownership, an important first marketing task when pharmacies change ownernership. On side 2 it focusses on their Pharmacy First Service
This pharmacy leaflet design is for Prescriptions Direct - an online pharmacy based in Manchester. It showcases the prescription ordering process and also promotes their services, as well as a patient sign up form
The leaflet for T.N.Crosby Chemist in Scotland focusses on the expertise of their staff and also promotes their Pharmacy First Services. A 10% off coupon helps get new customers into the pharmacy
This leaflet for Mayfield Pharmacy utlises the Prescription Process icon elements from the Sefton Park Pharmacy example above it - but has been adapted to have a look that is unique to mayfield Pharmacy.
As well as promoting the services of iCare pharmacy on this pharmacy leaflet, the leaflet also heavily promotes the benefits of their Pharmacy App on side 2 as well as having a smaller EPS nomination form.
This pharmacy leaflet was used to announce the takeover of a Lloyds Pharmacy by an independent pharmacy. It promotes the pharmacy services on side 1 of the leaflet and has a nomination form on side 2.
The key thing to promote on this pharmacy leaflet is the Pharmacies Free Prescription and delivery service - which is helped by the friendly delivery driver/van illustration which immediately helps to grab attention. Side 2 is kept simple and focusses on the ways you can nominate Sandylight Pharamacy.
This Pharmacy leaflet for McMinns Pharmacy was the second leaflet I did for them and just focusses on promoting 2 keys services that they wanted to let customers know about - their ear wax removal serice and travel vaccination clinic.
This pharmacy wanted to promote their FREE prescription delivery & collection service as well as their app for prescription ordering.
In this leaflet for CuraPharm it was important to push their key services, as well as the FREE delivery service and Travel Vaccination Service. A map on this leaflet cleary shows where the Pharmacy is located too.
This flyer for Medicos Pharmacy showcases their main services on side 1 of the leaflet, and on side 2 it was important to promote one of their most popular services, which is their Travel Vaccinations. What to promote in a Pharmacy leaflet depends on what a Pharmacies most popular services are, and every pharmacy has a slightly different set of services.
In this leaflet Carlton Lane Pharmacy wanted to promote their Covid vaccination service and on the reverse they wanted to promote their Pharmacy First service.
This leaflet for Husbands Pharmacy has a more traditional feel in keeping with the Pharmacy brand and it's store design & signage.
Again the main services they offer are well-presented in a clear manner and the contact details stand out.
I'm an expert in designing leaflets for Pharmacies and it's important that whoever you choose to design your pharmacy leaflets has expertise in this industry so you attract the highest number of customers with your leaflet. In any pharmacy leaflet it's vital to promote your own unique range of services, especially those that are more appealing to potential customers. Often a pharmacy will want to promote all their services on side 1, and then promote 2 or 3 key services on side 2, like for example weightloss injections, ear wax removal and travel clinic.
My clients are free to base their leaflets on tried and tested formats and this leaflet for Dawlish Warren Pharmacy was based on the very successful Carters Chemist leaflet above it. The beauty of my leaflet service is that my experience in designing leaflets for other Pharmacies around the country can be utilised to design a very effective leaflet for your Pharmacy.
It's important to make a Pharmacies unique selling points stand out and for an independent pharmacy offering a FREE Prescription delivery service this is a key USP. On side 1 of this leaflet it's all about promoting the FREE delivery service in an impactful way. On side 2, other Pharmacy services are promoted along with the inclusion of an Electronic Prescription sign-up form.
Here you can see how a previous leaflet can be adpated for another pharamcy and make it unique by altering colours and tweaking the layout and text. None of my leaflest are exactly the same, however for busy Pharmacists it's often easier and quicker to adapt an existing proven leaflet design that gets results.
Here you can see how a Pharmacy leaflet can be created to just promote 1 key service offering, such as a Travel Clinic for Travel Vacinnations
 
Quite a few pharmacy leaflets I design have 1 side of the flyer dedicated quite simply to promoting 1 or 2 key services, such as weightloss injections or offers such as Free prescription delivery. Pharmacists also tend to ask me to produce these as posters too wto display in store.
Leaflet templates that work:
 
Other leaflet sizes available:
Sometimes a pharmacy will need more space for their leaflet content and a 6 page DL (1/3 A4) folded leaflet format is a good solution. You can see above that this leaflet format is A4 size when flat - but has 2 folds to make 6 pages. It's a good solution when you have a lot of content to squeeze into a leaflet.
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